: Train search engines to learn domain names that are not spelt correctly I'm in the process of building a web app called Vybecast. I brought vybecast.com (and various other vybecast.tld's) a while

@Nickens628

If you suspect people would misspell so much, consider to simply change brand name. It's reasonable.

Anyway: you would find queries with misspelled brand name in your Webmaster Tools. If some of them get a discreet amount of traffic, just bid them on AdWords. It would come cheap.

No, Google won't learn anything from what you do on AdWords, but at least you won't lose visitors.

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@Turnbaugh106

Google and other major search engines are pretty good at learning and returning brandings that are purposely mispelt. Even my own site spelt BYBE Google used to returning results for 'BABY' and 'BABE' for almost a year, other good examples:


Flickr
Reddit
Digg
Tumblr
Mashbord
Fiverr


All purposely misspelt; Google will associate the correct and incorrect association with the websites. You need to earn your misspelt branding with Google and other search engines, to do this its generally standard SEO.

Sit back SEO

The biggest factor with any SEO campaign is time, don't be in a rush. Do it right, and things will stick.

On page SEO


Always use the incorrect spelling of your branding/domain name, do not regularly use both because you think it'll help association, it'll likely confuse Google and not tie in with your citations.
If you want to mention at least once the correct spelling then do so for your users, on your about us page or a blog post for example.


Off page SEO


Citations help if your a real business, it's considered one of the easiest legit methods of getting your site ranked, Google will association NAP (Name Address Phone Number) to your website and ultimately give it authority and will help to your national or local rankings.
This goes without saying, links is the bread and butter of SEO, however... One good link is worth a 100 crappy links, self created links are often links you don't need or want. You shouldn't need to worry about anchor text because your citations will do that for you.
Mentions, Google and other search engines are good at associationing mentions, maybe people assume the only way search engines can reward sites is through backlinks, this is completely false, to understand this a bit more you need to have a think about what a back link is and how easily it would be for search engines to scan for mentions, a mention could be something like <p>vybecast, tel: +441202 5555555</p> another fine example would be this exact page you have made, even without your backlink its a mention and will help somewhere down the road.

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