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Karen161

: Google Analytic view conversation rate against sessions I am trying to find out how can i compare the conversion rate against the number of sessions for example how many people came to the

@Karen161

Posted in: #GoogleAnalytics

I am trying to find out how can i compare the conversion rate against the number of sessions for example how many people came to the specific page and bought that product.

In Google Analytic if I goto Reporting->Conversions->E-commerce->Overview I can see the overall conversion rate. But I want to see


How many people visited the site and how many out of them bought the product.
I want to see the above point stats against specific product/page too

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@Annie201

You need to go to Acquisition -> All traffic -> Channels. Then, above the Explorer graph, select "E-commerce" tab.



You can now go more in deep and see Revenue by pages. Use filters for selecting a specific page, or add Session as secondary dimension by the beginning and filter it out.

Or just use secondary dimensions by Page or Page Title in your Conversions-> Ecommerce reports.



Also, Custom Reports.



Yes, you can also use Goals. It's a good idea for tracking behavior more in general (so, see where people converts), but you need to use "average value" for a conversion. It's good for having focus on the "action" of conversion itself.

(last 2 screenshots are not mine, I'm not following E-commerce websites at the moment).

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@Jessie594

You need to set up a Goal. Track the specific page you want, and set destination for product success. You can see the conversion of how many products were sold / how many people visited the page.

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