: "They" [that means google, everyone else mirrors the methods hoping to mirror the success] are factoring in two things (quite interconnected to each other actually): Users' true intent: sometimes

@Sarah324

"They" [that means google, everyone else mirrors the methods hoping to mirror the success] are factoring in two things (quite interconnected to each other actually):


Users' true intent: sometimes relevant results may not contain some of the terms put in the query, so they run a sort of fuzzy logic. In your example, maybe they thought that even if you searched for some android gadget, you might happily settle with it's windows alternative ;)
Overoptimization/spam: Content creators sometimes focus on having all relevant keywords in place rather than fine info, so to keep the search results relevant search engines sometimes judge that dismissing some of the keywords is the way out.


To bybass that, there's always the "advanced" toolset - using + until a couple of years back, quotes, choosing to display the "literal" results etc.

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