: Google Analytics ecommerce tracking referral issue with paypal payment gateway I having a problem on ecommerce tracking. The current shopping flow: User clicked the ads from social media -facebook

Posted in: #Ecommerce #GoogleAnalytics #PaymentGateway #Paypal #UniversalAnalytics

I having a problem on ecommerce tracking.

The current shopping flow:

User clicked the ads from social media -facebook and directed to our site.
User make order on our site.
User make payment:-
a. if user make a direct payment - bank wire
- Google analytic has logged a event on Acquisition > All Traffic > Source/Medium.
facebook.com / referral -- Revenue
b. else if user make a paypal payment, user will be redirected to paypal.com to complete the payment and redirected to our site.

Google analytic has logged a event on Acquisition > All Traffic > Source/Medium.
(direct) / (none) -- Revenue

The problem is, how do I solve this issue, to have the whole transaction into an event ?
Facebook --> domain.com --> Paypal --> domain.com
The result I wish to have an event :
Acquisition > All Traffic > Source/Medium.
facebook.com / referral -- Revenue

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@Harper822

You should keep the returnthank you page after the payment is processed.

Then add your gateway payment websites in Referral Exclusion list. In that case, paypal.com

It won't be perfect (lot of people miss the last thank you page), but still better. If you see too many discrepancies between GA and your CRM, think about implementing paypal on-site payment.

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: Google Analytics ecommerce tracking referral issue with paypal payment gateway I having a problem on ecommerce tracking. The current shopping flow: User clicked the ads from social media -facebook

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