: SEO advantages of /blog when forwarding via ProxyPass We've had requests from clients via their SEO companies to host blogs accompanying ecommerce sites on theirdomain.com/blog rather than on -

@Angela700

I'm trying to figure out how you're looking after their hosting when the domains are different unless this is all on the same server.

Anyways, The problem with your setup SEO wise (as you somewhat indicated) is speed, because Apache web server is trying to connect to the other domain and load the correct data before the client can see anything. This causes the latency (Time to First Byte or TTFB) to be higher than 200ms which is the number Google considers acceptable according to its Page-speed insights documentation. That is unless of course your server is a ridiculously high-speed one right next door to Google's.

The best website for evidence is at www.webpagetest.org. Go there, and enter a URL that causes the proxy functionality on your server to work and you'll see a higher TTFB. Do the same with any other file on your server that doesn't require the proxy functionality and you should see the TTFB be a bit lower.

The best fix would be to create redirect pages with HTTP 301 status codes that point to the new URLs. For example, if you have mod_rewrite installed and active in apache, then in .htaccess you can add lines such as the following:

RewriteEngine On
RewriteRule ^firstcustomerblog$ blog.customer1.com [R=301,L]
RewriteRule ^secondcustomerblog$ blog.customer2.com [R=301,L]
RewriteRule ^thirdcustomerblog$ blog.customer3.com [R=301,L]


In the above example, anyone who visits example.com/firstcustomerblog will automatically be redirected to blog.customer1.com. Anyone who visits example.com/secondcustomerblog will automatically be redirected to blog.customer2.com. Finally, anyone who visits example.com/thirdcustomerblog will automatically be redirected to blog.customer3.com. Assume example.com is your domain.

At first, the TTFB is roughly the same as the proxy idea, but once the next page on the customer site is accessed (provided the customer didn't include your domain name for every link), the TTFB will be much lower, thereby providing a faster experience.

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