: Is implementing Data Layer the only way to track revenue in Google Tag Manager? I've been considering using Google Tag Manager to help upgrade my site to Universal Analytics. However, the main

@Alves908

It is possible (altough I'm not sure it's a good idea). You need to be careful, though - the tracker created by gtm is a named tracker (with an arbitrarly named tracker that starts with gtm..). The tracker in your ecommerce conversion page is probably the default tracker (named t0) and will start a new session, even if it tracks to the same property.

So in GTM you would need to go to your analytics tag, tick the checkbox "Set tracker name" and either leave the name field empty (in which case GTM will use the default name t0) or set a name both on the GTM tracker and your hardcoded tracker (probably better than relying on undocumented behaviour).

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