: Is Double-Annotating HREFLANG always alright? What if I remove one of them? I'm managing a website that has a US section and a UK & International section. Let's say these are divided as:
I'm managing a website that has a US section and a UK & International section. Let's say these are divided as:
website.com/
website.com/us
The website has hreflang implemented correctly as follows:
<link rel="alternate" href="https://www.website.com/us/" hreflang="en-US" />
<link rel="alternate" href="https://www.website.com/" hreflang="en-GB" />
<link rel="alternate" href="https://www.website.com/" hreflang="x-default" />
My questions are as follows:
Is it absolutely OK to have 2 annotations (en-GB and x-default) for the same page? Does Google have an official recommendation on this? And is there a chance / situation where this could become problematic?
If the webmaster were to remove the en-GB annotation and just use x-default for all English versions other than en-US, would that adversely affect visibility and rankings in the UK?
More posts by @Karen161
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It depends on how strong the competitors in the UK are. If Google finds enough trusted sources in the UK (or UK-specific pages, eg international websites with a /en-GB/ section and the proper hreflang annotation), chances are that this could affect your visibility in the UK negatively. However, if your site is the most trusted source for your topic, it might still rank well when there is no specific UK hreflang annotation.
Yes you can use the same URL for multiple locations, John Muller from Google replied in the comments to a similar question here: How should I approach sitemap.xml, hreflang and regions for my website
Yes, you can use the same URL for multiple locations.
Not sure on the correct answer for this one.
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