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Annie201

: Google Analytics: Source/Medium reports decoding I have recently inherited responsibility for an old site and its GA profile. When looking at the Source/Medium I can see the regular referrals

@Annie201

Posted in: #GoogleAnalytics

I have recently inherited responsibility for an old site and its GA profile. When looking at the Source/Medium I can see the regular referrals such as Twitter and Google. But there are some referrers that I don't understand. Maybe they are custom codes set up by the previous administrator.

Here are some of the results for Source / Medium reports:


1 / more
2 / 21024
2 / 51018


Where can I look to find out more about these referrers in my GA account?

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@Samaraweera270

Try to add as a Secondardy dimension Referral Path. It could be helpful.

Probably these source /medium comes from custom UTMs defined to track some kind of traffic

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