: Huge discrepancies in analytics/traffic data between GAnalytics and BItly? Forgive me if this isn't the right place for this question; new here and new to web analytics in general. I'm trying
Forgive me if this isn't the right place for this question; new here and new to web analytics in general.
I'm trying to use Google Analytics to get some insight on what's working and what's not in our company's digital marketing strategy. We have a Kickstarter. We're running Google Analytics on this Kickstarter. We're attaching UTM parameters to the URL, then feeding that to Bitly for shortened links to post in various channels, from ads to news outlets to social media.
Problem is, the traffic data we're getting on the Bitly links is vastly different from the traffic data we're getting in Google Analytics.
Bitly reports 50+ clicks on one Twitter advertisement. Analytics reads 4 unique visits where utm-source=twitter. So what's the deal here? (This is the unfiltered view on this property, btw.)
Any insight would be deeply appreciated.
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The problem has to do with bot/spider traffic. Bot’s click on all links posted to social platforms and Bitly is reporting on this as if it is normal traffic. If you use a platform like ClickMeter.com or Rebrandly.com, you will be able to see the properly sorted amount of traffic and won’t be distracted by bot traffic:
Bot’s make up quite a lot of your traffic and check every single post on social media to catalog your data.
But also note that there will always be a discrepency between GA data and click data because people leave before the page loads fully, and other random reasons that might lead to a GA javascript pixel not firing.
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