: How to set Google Adsense Targetable Ad Placements in a website that has several language versions? My site is translated into 8 different languages (english, spanish, portuguese, german, french,
My site is translated into 8 different languages (english, spanish, portuguese, german, french, italian, dutch and russian). All language versions of the website share the same Adsense data-ad-slot ID.
When trying to set a new custom channel as a targetable ad placement, there is an obligatory field called Site language.
Do i have to create custom channels as a targetable ad placements for each language? If not, how will the advertiser know the exact language version in which their ads will be displayed on?
I really don't want to end up creating a new ad unit for each language and size (i use 728x90, 160x600 and 336x280). That would mean having 24 ad units instead of just 3.
Thanks.
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Google will target the ad toward the language of the page, the site, the user, and the advertiser: support.google.com/adsense/answer/2753586?hl=en
This is a good question however! I can see hesitating creating 24 channels though that may be a great idea(!) for the advertiser and you may (likely) get better bids on these channels. You can, I assume, use the description section for this too, however, I still think that separate channels is the best idea even though it is more work. It may be a price you want to pay for better ad placement, bids, and ad CTR (click-through rates). It sounds like a win win win to me.
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