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Debbie626

: Displaying multiple branch locations on the map that appears in Google Search results About six months ago, a friend opened her second store (in a village adjacent to that of her first store).

@Debbie626

Posted in: #GoogleMaps #GoogleSearch #LocalSeo #Seo

About six months ago, a friend opened her second store (in a village adjacent to that of her first store). Both stores have their own Google+ profiles, with appropriate address/contact information. Consequently:


a Google Search for her brand name + the desired village name yields (on the right of Google's search results) a map, photo and contact details of the correct store;
a Google Search for her brand name + "near foo" (where "foo" is pretty much anything local) yields a local map showing the locations of both stores;
a Google Maps Search for only her brand name yields a local map showing the locations of both stores; but
a Google Search for only her brand name yields a map, photo and contact details of only the first store.


The first three are the desired behaviour; however the fourth is obviously undesirable—a local map showing the locations of both stores (à la the second example above) would be preferable.

Can she do anything to fix this?

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@Rambettina238

I found that using Google+ Pages to manage business listings caused this to happen for a client as well. Switching them over to Google My Business Locations fixed the problem. Also, verifying the locations with Google helps a great deal, either via phone or post.

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@Miguel251

In this case I think it would be best if she used Google My Business Locations to manage her locations instead of individual pages.

Scenario #1

You are getting the desired result because you are actually including the brand name plus the village name where it is located in the query.

Scenario #2 & #3

In both cases it returns the desired results because you are not actually giving a specific location.

Scenario #4

Here is my reasoning into why it does not display both locations. I am assuming the business name is the same on both Google pages...if that is the case in scenario Google sees it as a duplicate listing and only returns one. Using Google My Business Locations you give each location a store number that indicates to Google they should appear as two separate results search results. How Google makes that distinction on which location to serve I can only speculate.

I ran into a similar problem with a client who had locations in multiple states.

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