: Publishing empty pages and then adding content, good for SEO? I have a website about TV shows, and data is added a few hours after each new episode is aired. People start searching for new
I have a website about TV shows, and data is added a few hours after each new episode is aired.
People start searching for new episodes before they're aired, meaning before I have useful content for that search.
I'm trying to decide between a few options:
Create empty pages as soon as possible for all episodes so it will show up in the search results, and showing something like "leave your email and you'll be the first to know when the page is updated".
This option will let search engines index my pages, so once people will start searching for them, it's already there.
Create an empty page for each episode, right after it's aired same as before, but might look less spammy.
Create a page once I have the first piece of actual content (a few hours after the episode is aired). To me it seems like the most logical option, but there's a lot of traffic going to waste, as people search and don't find any results.
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If page is empty, just add noindex robot txt ( dynamically). Once page will live with new content , change robot txt with index,follow
this way,this will be SEO friendly
Create an empty RSS feed and submit it to PubHubSubBub. Tell PubHubSubBub to check this feed, say every hour if that's what you want.
When new content is available, create the page with the content. Then, create an entry in the RSS feed with its URL. Keep the last most recent 50 entries in it (for example).
It is the fastest way to tell Google there is new stuff available on your website and it is totally SEO safe. Don't forget to add the URL in your sitemap too for other search engines.
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