: "Frequent Searches leading to this page " SEO significance On a lot of websites, I find a section with heading "Frequent Searches leading to this page ". Such section contains the main keywords
On a lot of websites, I find a section with heading "Frequent Searches leading to this page ".
Such section contains the main keywords of the page repeated in multiple combinations.
Is this used to assert the anchor texts or keywords of the page to search engine crawlers ?
Or is it only to help human viewers of the page to find that page again through a search engine next time ?
Generally such a section is present at either the bottom of the page or at the side of the page.
Example : Open below link on Desktop browser www.zomato.com/pune/barbeque-nation-jm-road#
Go to the bottom of the page ( Ctrl+f for "FREQUENT SEARCHES LEADING TO THIS PAGE" ).
That section contains below words with all of them being hyperlinks pointing to the above page itself.
barbeque nation, bbq nation pune, barbeque nation pune rates, barbeque
nation deccan pune, barbeque nation menu
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It is an attempt to get synonyms used in the text of the page.
I had a boss that was always asking "Why aren't we ranking for 'Blue Widget Salem Oregon'" When the page title was "Widget Azure Salem OR". The user clearly was searching for the widget we had, but was phrasing the search slightly differently than the official name of the product.
That site now has such a feature in attempt to use various phrasing of search terms.
Drop Classic Old Keyword Research technique as that is no-more beneficial, so better adapt new one. Sync keywords, synonyms and relate them so Google will pick best one out from your web-content when some one searches for same.
Create web-pages accordingly and indent should be not only having unique as everybody is writing unique contents these days but use synonyms, or user generated terms in web-content (for this proper keyword analysis is done)
Reference: www.mattcutts.com/blog/google-synonyms/
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