: Breadcrumbs without links? I think breadcrumbs can be used for two things: navigation, showing some kind of hierarchy. Is it possible to use breadcrumbs only to show hierarchy? For example

@Megan663

Your breadcrumbs should show where on your site you find a page. It sound like each physical location of your store has a page with the address and hours and you want to create breadcrumbs for that.

It doesn't make sense to put a store under the category of what it sells. There shouldn't be a "TVs" in the broadcrumbs of your Backriver, Kentucky store. Rather, the Breadcrumbs might look like:


Home > Store locator > Kentucky > Backriver, KY


Where:


"Home" links to the home page
"Store locator" links to your main store finder page
"Kentucky" links to a page with a list of stores in Kentucky
"Backriver, KY" is not linked


If you don't have a page for Kentucky stores, you should consider creating one. If not, you could just omit it from the breadcrumb and use:


Home > Store locator > Backriver, KY

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@Kaufman445

You can have multiple breadcrumbs without links, or you can create a breadcrumb that links to a search (for instance the a State search). Breadcrumbs can be created using the <link> or <meta> tags to hide them from the page example. As long as your users will understand them, there should not be a problem.

Google's breadcrumbs page says they should really be used to show the page's hierarchy but creating a search function for the State would provide this.

It might be better in your situation to use Site Links - if your store name is well known and often searched for this will display different Cities or Stores right under the store's name, it only needs to be done one the home page instructions.

You can also add a tiny amount of structured data to each store's page to make them more likely to show up for localized searches, You can do this with graphically with the markup helper

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