: How to remove Analytics' DoubleClick (for demographic data)? Over a week ago I enabled demographic reports in Google Analytics. A day later, I changed my mind and disabled this feature in my

@Murray155

My problem is solved now; the analytics.js JavaScript file doesn't redirect to stats.g.doubleclick.net for demographic data collection anymore.

As it turns out, disabling the 'Enable Demographics and Interest Reports' option in the property settings is not enough to remove data being send to DoubleClick; the 'Advertising Reporting Features' option below Tracking Info -> Data Collection needs to be turned off also.

In my case, this latter option was enabled after turning on the demographic reports, but wasn't disabled when I turned off demographic reports.

Visually, my settings are now:



And this option is what I overlooked:

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@Heady270

The display features plugin for analytics.js can be used to enable Display Advertising Features in Google Analytics, such as Remarketing, Demographics and Interest Reporting, and more. Learn more about Display Advertising Features in Google Analytics support.google.com/analytics/answer/3450482
In the past, this functionality required using the dc.js tag. In Universal Analytics, these features are enabled via a plugin. To load the plugin, add a require call to your code snippet, specifying the displayfeatures plugin:

ga('create', 'UA-XXXX-Y', 'auto');
ga('require', 'displayfeatures');
ga('send', 'pageview');


Refer to the display features developer guide for more detailed implementation information.

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