: How does Google Analytics define "new users"? I've created custom report to track some params of new visitors from Google organic search. When I choose "landing page", the report returns pages

@Lengel546

To answer you the main question - a "New User" in GA is a user without existing ga cookie for your website (meaning a regular visitor using private browsing for example, is counted as new user). The cookie is stored for 2 years, but using different browsers, different devices, private browsing and clearing the cookies delete the cookie, thus making the visitor "new user".

For your specific situation - there are many possible answers.
Several example options to see non-indexed pages as landing pages:


Direct visits (for example a user bookmarked the page, at later point
he cleared his cookies and visited the bookmarked page - making the
page landing, with new user);
Referral Visits - somewhere someone posted/sent a link (email,
messenger, social media or some website), another visited the link - and you
got landing page from new user;
Another option is to get a visit through an image search - the page
may be deindexed, but that doesn't mean the images on that page
aren't in the SERP.
If you have a search snippet in the SERP - you may get a visit from there too.


You will be able to check the exact source if you dig deeper in your reports.

About the different SERP - is nothing unusual, google serves completely different SERPS according to locations, devices, etc...

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