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Alves908

: Operating a business under gTLD premium domain = possible registry ransom at renewal? Let's say I'm considering launching a website under a premium gTLD. Donuts is the register of this particular

@Alves908

Posted in: #DomainRegistration

Let's say I'm considering launching a website under a premium gTLD. Donuts is the register of this particular domain suffix.

I'm given to understand from this article and this blog post that Donuts can effectively charge what it wants when the time comes to renew a premium domain. Moreover, if the domain accrues in value due to the work I have done to generate traffic, this value can be partly siphoned off by Donuts in the form of increased renewal fees. In effect, a "ransom" situation.

Is my interpretation of this situation correct, and if so, why would anyone ever risk operating a popular or valuable website under a premium domain? (And hence by that logic, doesn't the designation of a domain as "premium" automatically make it less desirable, not more?)

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@Jennifer507

In my experience, first year premium price is mostly lower to make you consider but still quite high. Next year, when you pay renewal price, it will rise to full premium price and stay the same onward.

For example you can get some domains at and renewal price is 50. A good registrar will make this clear during the order, but price should stay 50 next year, in my research I did not find any evidence of rising the price over full premium over time.

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