: Using your other web properties for link building We have two websites whose content align with each other: Site #1 - Industry editorial website that provides high quality, original and current
We have two websites whose content align with each other:
Site #1 - Industry editorial website that provides high quality, original and current content. This site is mature and has high authority relatively speaking.
Site #2 - Industry resource website that educates general public and insiders about the industry. Content is professionally written with fantastic art and basically breaks down different manufacturing processes/materials and walks people through the benefits.
Would it be a sound approach to add anchor text/link within articles on site #1 to site #2? Below are a few scenarios:
1) Article on site #1 is about using [manufacturing process] to make something and site #2 has a page that describes [manufacturing process] in great detail.
2) Article on site #1 is about using [material] and site #2 has a page that describes [material] in great detail.
3) Article on site #1 is about why it's beneficial to use a particular [material] or [manufacturing process] and site #2 has a page that describes all benefits of [material] or [manufacturing process] in great detail.
Obviously, these links will only be sprinkled in here and there and not in every article. It should provide users with more insight but will search engines see it that way?
More posts by @Odierno851
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I think it's fine but I wouldn't be sending any more than two links from a given domain. I'd also ensure that the two links are topically different and point to different pages. I'd also make sure that the anchor text is only a partial match and completely different for each link. I also wouldn't bother with reciprocal links either and just make sure these are one-way inbound links to help your site.
The scenarios you have mentioned above are perfectly ok as long as you do not link virtually every other reference to Site #2 . If, as you mentioned, Site #1 has high authority and traffic, chances that search engines will consider your links to be legit and genuine are higher.
Also, if both Site #1 and Site #2 are hosted on the same server, search engines may not pass on the authority of the links from Site #1, as being hosted on the same server indicates that both are the same owners. However, if you link sparingly from Site #1 to Site #2, the effects of sharing the same server may be negated. In any case, as long as you're not spamming links from Site #1 to Site #2, you're safe from any penalties.
As long as your content is not copied, is well structured and the links to Site #2 are genuine, there is nothing wrong with linking between your own sites.
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