: Are double hyphens in url have negative effect on SEO? I am working on a project where my landing page URL will look like as shown below: eg:1 www.website.com/books#!shakuntla-devi--aptitude-questions--2014
I am working on a project where my landing page URL will look like as shown below:
eg:1 website.com/books#!shakuntla-devi--aptitude-questions--2014
Shakuntla devi: Author name
Aptitude Questions: Book name
2014: Publication Year
This landing page will be generated dynamically based upon URL, for which I need to fetch all 3 fields first. Now, to differentiate all 3 fields I am planning to use double hyphen (--).
I can use single hyphen too as shown below, but that will reduce the performance because some extra queries will be needed to identify them.
eg:2 website.com/books#!shakuntla-devi-aptitude-questions-2014
My question is:
Shall I continue with double hyphen URL? But if it is not recommended from SEO perspective, I will be happy with a little bit slow system because SEO is far important than performance for this project.
PS: I understand that I have to use ! after # for SEO (am also going to include all such URLs in the sitemap) but regarding use of double hyphen am not able to find any satisfactory answer or advice. I noticed that Jabong is also using double hyphen in their filter logic. Other than Jabong I don't see any other website with double hyphen that's why I am little bit afraid to use it.
www.jabong.com/kids/clothing/girls-clothing/kids-twin-sets-jumpsuits/kids-jumpsuits-dungarees--kids-girls-combo-sets/
I would really appreciate if someone can help me with this.
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It would not have a negative impact on the SEO & Ranking but reduce the CTR.
I have had a similar question - What is better for SEO "-" or "()" to describe sub-contents?
And I researched on it and got to know that URL such as
domain.com/folder/page-content-with-specific-keywords-in-url
has more CTR (and probably ranking as High CTR results in increasing SE Rankings) than following URLs
domain.com/folder/page--content---with--specific----keywords-in----url http://domain.com/folder/page%02content%20with%20specific%20keywords%20in%20url domain.com/folder/page-content%20with-specific%20keywords-in%20url http://domain.com?folder=foldername&?page=page-content-with-specific-keywords-in-url
The reasons for the Higher CTR & Rankings are:
Human readability
Higher relevancy
Less amount of keywords in URL are truncated
High percentage of keyword match with URL
%20 or - results in space between keywords. If you use more - or %20
between each keyword it will result in more spaces between keywords.
If you use common sense you can tell which one has higher matching keywords from good-url and good--url
Definitely use single hyphen. Its best practice for URL rewriting as suggested by Google.
Read more about 8 Simple SEO Tricks That’ll Help You Rank Above the Fold and Increase Your CTR
Create clean, focused, and optimized URLS While your title tag needs
to be emotional, your URL doesn’t.
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