: What is MASK Marketing (Massive Array of Structured Keywords)? I recently had a client ask me about MASK marketing for keyword searches. Not familiar with the term, I did some research and found

Posted in: #Sem

I recently had a client ask me about MASK marketing for keyword searches. Not familiar with the term, I did some research and found a Fortune article that said the following:

Many companies miss out on sales because they limit themselves to using thousands of keywords in their search engine marketing (SEM). You’ll get the best results if you use a new automated technology called MASK, an acronym for massive array of structured keywords. It employs millions, rather than thousands, of keywords. The method was developed by Gauss & Neumann, an SEM research lab staffed by Ph.D.s. For one big airline client that used it, says CEO and co-founder Alberto Cabezas-Castellanos, “sales went up 53% in one year.”

The only information I can find is from the company that the Fortune article cites.

My questions:

What is this?
Is this just some proprietary software/system that is exclusive to this one company?

I am attempting to find out if this is something I need to learn about or ?

10.01% popularity Vote Up Vote Down

: Mobile Google Chrome Not Resizing Responsive Website I am new to designing responsive websites which are done in pure PHP and CSS, and I am not using any CMS like wordpress. I am using @media

@Deb1703797

Posted in: #Css #Mobile #ResponsiveWebdesign

1 Comments

: Keep referrers for ecommerce tracking in mixed HTTP and HTTPS environment I use Google Analytics ecommerce:addTransaction to track the revenue after an acquisition. This works without problems, when

@Deb1703797

Posted in: #GoogleAnalytics

0 Comments

: AWStats time zone used in statistics Simple question, the Hours statistics shown in GoDaddy Awstats which time zone use? Is the server timezone? The server logs show time with this timezone 07/Oct/2015:05:16:32

@Deb1703797

Posted in: #Awstats #Godaddy

1 Comments

: Magento vs. WooCommerce for small shops I know that are a lot of threads based on this comparison but i still have some questions that are not satisfied. I read that magento uses a lot of

@Deb1703797

Posted in: #Magento #Woocommerce

1 Comments

Login to post a comment!

1 Comments

Sorted by latest first Latest Oldest Best

@Bryan171

In short, they make each word on the web page, which is meaningful for the page's subject, to machine readable keyword, make it to structured data. Then they enrich each structurized keyword with its meanings, synonyms and translations. Then they exclude negative keywords, which could be similar to positive, but should never be associated with the page's subject. The goals are:

to provide for any page the biggest possible structurized keywords set
to make the meaning of the website machine readable
to provide as more as possible machine readable connotations
This all is done to make a page rank to as more as possible keywords.

Read at thinkwithgoogle a case study about usage of mask by Iberia airlines

10% popularity Vote Up Vote Down

Feed

: What is MASK Marketing (Massive Array of Structured Keywords)? I recently had a client ask me about MASK marketing for keyword searches. Not familiar with the term, I did some research and found

More posts by @Deb1703797

: Mobile Google Chrome Not Resizing Responsive Website I am new to designing responsive websites which are done in pure PHP and CSS, and I am not using any CMS like wordpress. I am using @media

: Keep referrers for ecommerce tracking in mixed HTTP and HTTPS environment I use Google Analytics ecommerce:addTransaction to track the revenue after an acquisition. This works without problems, when

: AWStats time zone used in statistics Simple question, the Hours statistics shown in GoDaddy Awstats which time zone use? Is the server timezone? The server logs show time with this timezone 07/Oct/2015:05:16:32

: Magento vs. WooCommerce for small shops I know that are a lot of threads based on this comparison but i still have some questions that are not satisfied. I read that magento uses a lot of

Login to post a comment!

1 Comments

Back to top | Use Dark Theme