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Frith620

: Should I translate URL for better SEO? I have a website about TV shows, that for default (EN) pages, it's like this: example.com/en/show/actors example.com/en/show/episodes The site is localized

@Frith620

Posted in: #Google #Multilingual #Seo #Url

I have a website about TV shows, that for default (EN) pages, it's like this:

example.com/en/show/actors
example.com/en/show/episodes


The site is localized in different languages, and I was wondering if, SEO-wise, is better to localize page names too, like this:

example.com/it/serie/attori
example.com/it/serie/episodi


Or stick to original and default page names, like this:

example.com/it/show/actors
example.com/it/show/episodes

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@Heady270

It is more user friendly to translate slugs, but don't expect, it will bump your site's ranking like a bomb.

Google is able to translate URLs by itself, so it can match a meaning of a page with english URL and italian content.

URL translation could lightly improve your user metrics and user experience, which are ranking factors too.

Also, if you do it, do it for your users, not for Google. And if you have more important issues on your site, improve them first.

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