: Best way to delete high number of pages without negative impact on SEO I'm working on a travel site. Since the season change and winter is coming, I have to remove old offers from summer.

@Michele947

Use a 302 redirect to a "temporarily unavailable" page. When a search engine hits a 302 error, it knows to re-check that URL often for that page to come back.

You may even consider using your 302 redirects to forward directly to your Winter Deals so that you don't lose actual traffic.

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@Angela700

It will have negative impact on SEO, surely. But, put redirection up, and redirect them to categories or whatever part of site that you'll like them to be redirected to, and then get busy with offers, one by one. :)

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@Alves908

Wow. That's a lot of offers.

Do you have a newsletter database that you mail out to?

If not, then explore getting one happening, and have a pop up over the offers saying they're now expired, but "sign up here for our current offers and be first to know for next season" (or something along those lines.)

If you've already got a subscriber list, then do then same as above to build that list, and/or simply disallow the folder/directory where the pages are, until you're ready to activate the pages/offers again. Just bear in mind that there may be a lag with Google reindexing them.

But if you've got a Google Search Console profile, there are a number of tools you can use there as well. It's worth getting to know Google's Search Console (formerly Google Webmaster Tools) if you don't already log in on a regular basis.

Hope this helps.

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@Looi9037786

if you reuse them, don't delete them - you don't want to lose the whole link equity of backlinks, which link to your summer offers!

Redirect them with 301 to the category page, where should stay a message like dude, its winter now! summer offers are out of stock for a while! Let me your email and go in your winter sleep - i wake you, if summer offers are in stock again

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