: What font does the logo for East Photographic use? See the website for the logo. I tried What the font, but it didn't recognize the "s" and "t". This might be custom vector work.

@Margaret771

For "E" of "East" the font is Grad: www.myfonts.com/fonts/marksimonson/grad/ For the "ast" of "East" the font is Grad Alternate: www.myfonts.com/fonts/marksimonson/grad/alternate/

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@Lengel450

Looks like Century Schoolbook Roman to me:



The swirl on the 'st' is a stylistic ligature that's common among typographers (and available in many OpenType fonts), but pretty rare in real-world use. The gap in the crossbar of the 't' is probably custom.

Further reading on ligatures if you're interested.

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