: Does a bunch of post tags within Wordpress help with SEO? We run a WordPress blog with almost 94.000 post tags, spread over 5000 posts, and only 20.000 of these post tags are actually attached

@Nimeshi995

Now Google does not give importance to tags so using 20-30 per post is not a good approach or even not good from a SEO point of view.

Using multiple tags might can help your website to drive referral traffic but in search point of view, they are creating too much duplicity for your original posts.

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@Nimeshi995

Tags in of themselves do nothing for SEO.

The point of a tags list is two fold: one, to help the user sort posts by focused topic of interest; and two, to produce highly targeted landing pages of post links to gain users from search.

If any tag has one, a few, or worse- no posts, then you are actually producing thin or empty landing pages of no value that can degrade your sites performance especially in light of the recent updates looking for thin content.

Another consideration is this. Google is a semantics search engine. If posts are improperly tagged it is very possible to distort the search performance of the post(s) and dissatisfying a search user thus increasing the sites bounce rate. Bounce rate is used to modify how and when a page appears in the SERPs and can drive pages down for important searches. It is important not to trick search engines just for this reason.

In this, your excessive use of tags is really harming your site. As stated in the other answer, you need to consolidate and manage this list carefully and appropriately.

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@Berumen354

One of the biggest problems here is this part:


74.000 of the total number of tags are used for one post exclusively


That's totally wrong and suicidal approach.

Tagging shouldn’t be done half-heartedly – each one should be carefully considered, and that takes time. Furthermore, you will need to set aside a few minutes perhaps every month or so to manage your tags. You will be merging duplicate tags and deleting overused/underused tags.

If you do not carry out regular maintenance, you will end up with a bloated list of tags that are useful to no one.

Let me give you an example. Say for instance you run a site about zoo animals which has a particular focus on llamas. If you have a tag page for llamas that links to various pages and has various pages linking back to it, that is a strong indicator to Google that llamas are kind of a big deal on your site.

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