: Why are my Google Analytics pageviews and sessions down? I am running a WordPress site. Up until October 1, the site had a blog running at the root level of the site. On that day, I moved
I am running a WordPress site. Up until October 1, the site had a blog running at the root level of the site. On that day, I moved all the blog files into a directory so the WordPress blog would be showing at mysite.com/blog. I added htaccess redirects for a lot of the old page structure, so that for example, if someone visits mysite.com/2012/blog-post-name, it will redirect the user to mysite.com/blog/2012/blog-post-name. I have checked the Real-time tab on Google Analytics and see that it is still counting pageviews on the redirected pages.
I am noticing, however, that the pageviews and sessions are approximately 150-200 less daily than the same time period last month. When I compare some stats between certain sets of dates you can see the differences.
Pageviews
Sunday 10/18/15 and Sunday 9/20/15 - 827 vs 1070
Saturday 10/17/15 and Saturday 9/19/15 - 737 vs 984
Friday 10/16/15 and Saturday 9/18/15 - 973 vs 1105
Unique Pageviews
Sunday 10/18/15 and Sunday 9/20/15 - 727 vs 910
Saturday 10/17/15 and Saturday 9/19/15 - 542 vs 806
Friday 10/16/15 and Saturday 9/18/15 - 803 vs 938
Sessions
Sunday 10/18/15 and Sunday 9/20/15 - 682 vs 837
Saturday 10/17/15 and Saturday 9/19/15 - 526 vs 708
Friday 10/16/15 and Saturday 9/18/15 - 627 vs 800
Users
Sunday 10/18/15 and Sunday 9/20/15 - 667 vs 807
Saturday 10/17/15 and Saturday 9/19/15 - 507 vs 657
Friday 10/16/15 and Saturday 9/18/15 - 592 vs 705
Is there any reason you can see why there would be such a significant drop? What steps can I take in trying to track down where the count is being lost?
I appreciate any help and tips!
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In case anyone else is looking for a way to figure out why your traffic is down, check out this helpful article: www.analytics-ninja.com/blog/2013/10/where-did-my-traffic-go.html
Generally, moving content isn't advised (even with redirects). It may have shaken up your rankings a bit, but the fastest solution that I can think of would be to create a new sitemap. Have one for your site and then create a new one for /blog and submit it to Google in the Search Console (aka Webmaster Tools). Make sure it stays up to date. Also, double check your permalink configuration in Wordpress.
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