: Does using the Google URL shortener add anything to utm_ tracking tags in Google Analytics? I scanned a qr code from a competitor today, and they used the googl URL shortner. Though the destination

Posted in: #GoogleAnalytics #UrlParameters #UrlShorteners #UtmParameters

I scanned a qr code from a competitor today, and they used the googl URL shortner. Though the destination was a facebook page, not an actual website, I noticed that there weren't any parameters attached to the URL.

And even though this didn't apply to the URL, it got me wondering if there are any advantages to using the Google URL shortener and it's API as opposed to using something like bit.ly when sending utm tracking codes to Google Analytics, such as hiding the utm_ codes from competitors.

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@Karen161

Google's URL shortener does not have any extra features that allow cloaking of parameters after they are clicked. If anything the Google service has less features than some of the other options like Bit.ly but not any clear advantages or disadvantages.

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: Does using the Google URL shortener add anything to utm_ tracking tags in Google Analytics? I scanned a qr code from a competitor today, and they used the googl URL shortner. Though the destination

More posts by @Kaufman445

: Large number of backlinks that yield 404 and do not show up in webmaster tools I ran an ahrefs.com report of one of my sites and noticed it has 2.6k backlinks, all with anchor phrases involving

: Which element (h2, p, em) for this text? (SEO vs. correct formatting) What is the correct tag to use in the middle section of the image below, keeping in mind correct site structure and SEO?

: How to get a report that has all utm_campaign parameters in it? When I go to create a segment in Google Analytics I do the following: Click New Segment Click Traffic Sources Then in the Campaign

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