: When to separate Google Analytics properties? In the Google Analytics help page https://support.google.com/analytics/answer/2649554?hl=en Consider your long-term reporting goals and how they might

@Shanna517

First of all get some buffer for knowing what is the traffic on your website.


after knowing this analyse what people (demographics) like what kind of pages.
after analyzing this put them in different segments and target them seperately.

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@Hamm4606531

Some things to consider:


if you are using GA Premium, where you can do enterprise roll-up reporting, you would require separate source properties to be rolled-up
for non-premium, separate properties gives you more flexibility with your custom dimensions and custom metrics (you get 20 per property)
a single property with multiple views gives you only 20 CDs and CMs across all your views
setting up a roll-up view in a single property requires only your main tracker with specific view filters included
with multiple properties, in setting up roll-up reporting, you need a separate property specifically for roll-up reporting.

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