: Which sites to link exchange with? When approaching websites for link exchange (presumably, this is a worthwhile link building exercise?), what factors should one look at to assess whether or

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When approaching websites for link exchange (presumably, this is a worthwhile link building exercise?), what factors should one look at to assess whether or not the site is worthwhile the effort?

Should PageRank be considered -- or is that dead? Moz Page Authority?

Also, is there a limit of links I should have linking to other sites? I don't want Google thinking our site is a link farm.

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@Eichhorn148

what factors should one look at to assess whether or not the site is worthwhile the effort

there are only few factors:

the linking site should be good
it should be thematically relevant
the link to you should look naturally

Common sense and Google's webmaster guidelines help to understand, what is meant with good, relevant and naturally.

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: Which sites to link exchange with? When approaching websites for link exchange (presumably, this is a worthwhile link building exercise?), what factors should one look at to assess whether or

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