: What are the SEO implications of switching from a longer 10 year old ".com" domain name to a shorter ".supply"? We are reorganising our company's focus and product line from working with only

@YK1175434

I'd say no, don't do it:


The shorter url isn't worth a lot. We're talking about a absolute minimum abount of value. Rephrazing one sentence is worth more.
You have collected an amount of backlinks. Backlinks have to be redirected, losing a bit of SEO value in the process, and the anchor itself loses some juice
You give up an domain that exists for quite some time. An old domain has value as it is some indication about the reliability (based on "if it's crap, it wont last long").
The .supply domain isn't that common, it might confuse people
All the people who remember your url now remember an old url


What you can do is the other way arround, make the .supply be an alias for de .com, a little geeky extra feature.

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@Gonzalez347

If your only reason for switching is a shorter URL, I would highly recommend you stick with the old domain name.

While you will regain some of the juice with the redirects it will most likely only be a portion of it and it will not happen over night.

Plus, your domain name is very short anyway!

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@Angie530

As per my practical implementation for the same, I found it's only matters when there is good amount of quality backlinks for the current domain. Otherwise only the age factor does not matter for SEO.

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@Kristi941

At 10 years, I am sure your domain has a good rank and a number of incoming links. Gosh, you are likely to lose all of that juice, and which isn't an easy way to go for your new domain. However, you can use a Redirection from your old site to the new site for to make use of the already established juice. Just make sure that you use the same CMS and keep all permalinks the same.

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