: Schema.org Type for Online Business I have a site that is a website/online store for the company. The main goal of the site is to sell the company's product. In looking to markup the site
I have a site that is a website/online store for the company. The main goal of the site is to sell the company's product.
In looking to markup the site I am stuck as to what type I should choose.
Organization would work but that is really broad. Corporation is a bit more specific but still really broad. I thought about using Store but my concern with using that one is it falls under Local Business. This business is online only, no local store front.
What type should I choose? Is it okay to use Store for an online business even if it doesn't have a local store front?
Also, I've considered using productontology to add an additionalType but there really isn't another type that I can think of.
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I think your concern about Store is valid. The type Store is a sub-type of LocalBusiness, which is for physical businesses. So it should not be used for online-only shops.
For the business running the shop, Organization (or the more specific Corporation, if it applies) is the appropriate choice.
This allows you to use the makesOffer/offeredBy property.
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