: Ranking on Baidu - .cn vs .中国 TLD? I was reading this article about optimizing my site for Baidu which says that while Baidu searches and indexes .com and .net TLDs, it favors .cn domains

I was reading this article about optimizing my site for Baidu which says that while Baidu searches and indexes .com and .net TLDs, it favors .cn domains and ranks them higher compared to the others.

Reading this, I wanted to know if it is better to have a .中国 domain or go with .cn TLD?

Does anybody have any experience in Chinese domains who can give some insight into this?

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@Kaufman445

I can't tell much about Baidu's ranking algorithms. But I've been living in China for quite some time already. During all these years, I did not see much of .中国 domains in use. Neither did I see them within the first ranks of Baidu on either search conducted so far. I'd suggest going for .cn, if your content is about to be in simplified Chinese, and .com if you represent an international company.

That is what people are used to and expect browsing the web in China.

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: Ranking on Baidu - .cn vs .中国 TLD? I was reading this article about optimizing my site for Baidu which says that while Baidu searches and indexes .com and .net TLDs, it favors .cn domains

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