: What's the point of hiding self-linking in comments? On this site, there are links of related articles as usual, and underneath, comments. Some of them are linking to the same kind of articles
On this site, there are links of related articles as usual, and underneath, comments.
Some of them are linking to the same kind of articles on the same site, but using false users with a personal URL pointing to it.
What's the (SEO) point of this?
It's worth noting that there's a RSS feed for these comments.
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These are pingbacks.
If post 1 links to post 2, a comment (including a link to post 1 as well as a quote) on post 2 gets posted¹, notifying the post author and the readers about the backlink.
You can verify it by looking at the HTML: each of these comments has the class pingback.
¹ This is likely happening automatically (many blog systems come with this functionality by default or as plugin).
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