: Any example that adding schema.org/AggregateRating to the website is really SEO beneficial? Do you know some real world examples that AggregateRating improved the website SEO?
Do you know some real world examples that AggregateRating improved the website SEO?
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What do you mean with improved the website SEO? It could mean some different things:
if we mean SEO as a holistic approach to improve our user metrics and conversion, then yes, aggregateRating equals better CTR
If you mean with improved SEO just any ranking factor, then yes too - if not already, then in short time the presence of structured data will become a ranking factor.
Various consumers could do various things with this markup. You did not specify what counts as "improve" for you. How about displaying the review information in the result snippet for your page?
Google Search has the Aggregate Ratings Rich Snippets, which is currently shown like this (query: site:goodreads.com lord of the rings):
Bing shows this in a similar way (same search query):
The result (http://www.goodreads.com/book/show/33.The_Lord_of_the_Rings) is using Schema.org’s AggregateRating type.
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