: Causes of Referrer Spam in Google Analytics? I'm trying to determine what could cause an influx of referrer spam traffic in Google Analytics. My company launched a website in September. Since
I'm trying to determine what could cause an influx of referrer spam traffic in Google Analytics. My company launched a website in September. Since the launch, the website has seen a slow but steady increase of traffic. Last month we suddenly saw a sharp drop in organic traffic, and an increase in spam referrer traffic (which made up 50% of our visits for November). I've created filters to stop this from happening again, but I was wondering if there are specific causes of this type of spam traffic, especially occurring over a short period of time and very suddenly.
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