: Schema.org in real estate online site I am new to SEO. I recently came across Schema.org which is a shared vocabulary that can be used to markup a web site. I am working in an online portal
I am new to SEO. I recently came across Schema.org which is a shared vocabulary that can be used to markup a web site.
I am working in an online portal where user can buy/sell homes, like 99acres.com, magicbricks.com or housing.com.
Though I read about Schema.org, I can't find any relevant concrete vocab like a vocab that can allow me to markup web pages like "no. of bhk" or "flat/bedroom size" etc., though there are some common vocab like Residence,GeoCoordinates I can use.
I would like to know that at this point, considering there is no complete vocab for real estate, is it worthwhile to use Schema.org for online real estate website?
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For everything, that you can't find appropriate type in the Schema.org's dictionary, you can use a fallback to sameAs and additionalType. So the example of your code would be like the following: you use an Offer as the main type, then you add the potentialAction type (rent or sell).
Every detail of your offer you describe as the block built from includesObject→TypeAndQuantityNode→name, sameAs (to describe it with the dbpedia URI) and amountOfThisGood
<div itemscope itemtype="http://schema.org/Offer">
<link itemprop="sameAs" href="http://dbpedia.org/page/Condominium" />
<link itemprop="additionalType" href="http://schema.org/SingleFamilyResidence" />
<link itemprop="potentialAction" href="https://schema.org/RentAction" />
<span itemprop="name">Best Condominium in Town</span>
<div itemprop="includesObject" itemscope itemtype="http://schema.org/TypeAndQuantityNode">
<span itemprop="name">Bedroom</span>
<link itemprop="sameAs" href="http://dbpedia.org/page/Bedroom" />
<span itemprop="amountOfThisGood">4</span>
</div>
<div itemprop="includesObject" itemscope itemtype="http://schema.org/TypeAndQuantityNode">
<span itemprop="name">Bathroom</span>
<link itemprop="sameAs" href="http://dbpedia.org/page/Bathroom" />
<span itemprop="amountOfThisGood">2</span>
</div>
</div>
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