: Crawl coverage and Page rank effect if few website pages has broken links We have millions of pages in our website and most of the pages have indexed by Google. Few days before we generated

@Heady270

Best practice: if you are getting good links to a 404’d page, you should 301 redirect it to the page the link was supposed to go to, or if that page has been removed then to a similar or parent page. You do not have to 301 redirect all 404 pages. This can in fact slow down your site if you have way too many redirects. If you have an old page or a large set of pages that you want completely erased, it is ok to let these 404. It is actually the Google recommended way to let the Googlebot know which pages you do not want anymore.

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