: Is there a minimum meta description length? I know that the recommended meta description length should be between 150 and 160 characters. However, on a website I am working on I have to make
I know that the recommended meta description length should be between 150 and 160 characters.
However, on a website I am working on I have to make use of various php variables to make them "sort of" unique from each other. There are thousands of links and I cannot edit them all.
Because of this, some of my meta descriptions end up about 90 characters for example.
Will this raise any concerns ?
Do you recommend it would be better to leave them blank instead of just 90 characters.
Even though they are just 90 characters, they are actually relevant to the page content, saying exactly what the page contains.
An example:
"Buy $product from $brandname online. Only on $oursitename you can
find more similar products."
So, as a result:
"Buy big red appels from Aswesome Brand online. Only on Example.com
you can find more similar products."
I could of course increase the common text length to reach a minimum of 150 characters depending on the average product title length, however the common to unique text ration would go down in this case.
What would you recommend ?
Thank you.
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Just looking at the Google SERPs, the description shown in the results appears to range from about 130 to 310 characters. So, a meta description of about 90 chars is looking a bit short if you specifically want to get this description displayed in the SERPs.
If the meta description is too short then Google is simply going to generate its own description in the SERPs, which it might well do anyway if the description isn't directly relevant to what the user has searched for. And if you don't supply any description at all then Google will simply generate it's own. The meta description is not a ranking factor, it's just a description that the user "might" see in the search results and therefore "might" affect click through rates.
Will this raise any concerns?
I can't see how it would raise SEO related concerns, if that is what you mean, since it's not a ranking factor.
Do you recommend it would be better to leave them blank instead of just 90 characters.
It probably doesn't really matter, as far as Google is concerned at least. The fact that you seem to be happy to omit the meta description would suggest that you are happy for Google to always generate its own description in the SERPs - which it will do anyway if the description is too short or not relevant.
However, since you are able to generate a unique meta description that is relevant to the page content, even if it is a bit short, I would choose to leave it in. Google isn't the only search bot / spider.
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