: What percent of width can an adsense ad unit use without income falling off? In an effort to follow google adsense's policy of not pushing content down the fold with use of a very wide ad
In an effort to follow google adsense's policy of not pushing content down the fold with use of a very wide ad unit, I decided that on my webpages, I use only square ads so that text is around the ad unit and then the ad unit becomes less intrusive.
I'm also doing this on the mobile version of my site.
My question is what is the maximum width of a screen an adsense ad unit can take before google believes it pushes too much content down the fold?
I feel if I use too low of a width for ads, they wont be clicked on and I'll make no money. I also feel if I use too high of a width, then I could possibly push too much content below the fold.
Is there a special number (width percentage) I should go with here?
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Every site is different, depending on the market segment, ads available and etc.
I found that contextual text ads do better then graphic banners. Also, ads placed right below the headline outperform leaderboard ads in the header and square ads in the sidebar.
Best approach is to run a test on this. I have separated all my ads into different tags and named them based on placement,type and size. Sometimes even the text size and color make a huge difference.
Depending on how much traffic you get, within a few months you should be able to tell which ads perform better based on type, size and location. You can look this up in your Performance Reports -> Ad Units.
You can also run Ad Experiments and see what work for you. This option is under My Ads -> Content -> Experiments.
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