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Steve110

: Does advertising on porn website affect my Google SEO ranking / Organic traffic? I plan to advertise my business on porn websites, Due to low CPA cost. Though my business is not at all related

@Steve110

Posted in: #AdultContent #Advertising #GoogleSearch

I plan to advertise my business on porn websites, Due to low CPA cost. Though my business is not at all related to porn industry. I just want to try it.

When I get more PPC traffic from porn websites will it affect my organic results? Currently we are getting more business from SEO (Google organic) traffic.

Edited below for better clarification.
Why I think, Advertising on porn websites might affect my SEO ranking.


Due to back links from porn websites (with follow or no follow).
If Ads are loaded using Javascript then this problem can be avoided.
When more traffic comes from porn sites, Google can find out using analytic / web master tools / HTTP_REFFER this could potentially affect my SEO ranking.


I need answer for the above two points.

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@Murphy175

I bet it does affect your SEO, and if you aren't in porn/adult, I bet it affects it negatively.

I'm just going off my gut feeling but aside from GWT & GA data, Google now parses and renders a lot of JS. Sure they understand ads, but they also understand links and relationships.

Even with rel=nofollow on those ads, you still have ads on, and links from, porn sites...unless you're selling herbal viagra or sex toys, I suspect you're playing with fire.

That said, please test it, measure your results an report back, I'm intrigued and I prefer data to guesses.

If you don't have an adult product, I'm also curious to know what your conversion rate and ROI will be.

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@XinRu657

As mentioned already, it won't affect your SEO. But it is saying something about your website. But granted, if someone is already on a porn website, it shouldn't matter too much. I'd just stay away from having porn advertisements on your site, as it could hurt the number of non-porn viewing people visit it.

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@Nimeshi995

Where you decide to advertise is not relevant because advertising links should always be nofollow and therefore will not pass on rankings, or relevancy. Advertising links are classified as paid links and failure to comply with Google's guidelines will eventually be translated into a penalty of some sort.


Paid Links

Paid links: A site's ranking in Google search results is partly based
on analysis of those sites that link to it. In order to prevent paid
links from influencing search results and negatively impacting users,
we urge webmasters use nofollow on such links. Search engine
guidelines require machine-readable disclosure of paid links in the
same way that consumers online and offline appreciate disclosure of
paid relationships (for example, a full-page newspaper ad may be
headed by the word "Advertisement"). More information on Google's
stance on paid links.


And more information here:


More information on Google's stance on paid links.


Text advertisements that pass PageRank
Advertorials or native advertising where payment is received for articles that include links that pass PageRank



Since it's believed that revancy is not passed through nofollow it will not make a difference where you host your adverts assumming that they are all nofollow, if they are follow then your simply asking for trouble and Google will eventually catch up with you.

If your that concerned, and if you want better results, host your advertising with a proper advertising agency that targets users on search history using cookies, similar to adwords, but obviously ones that care little about the content and don't care about advertising on shady sites, like porn and illegal download sites.

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