: How to over take brand keywords in Google SERP? Nowadays Google gives importance to branded websites rather than displaying small players. Example, You can not over take Amazon / Snapdeal / Flipkart

@Harper822

For some keywords, you don't really have a chance unless you have a huge budget and e-commerce brand.

Google prefers e-commerce brands for product oriented keywords with buying intent. For example nike shoes online or buy nike shoes online. Google knows if someone is searching for such term then they want to buy a product, so Google boosts e-commerce websites in SERPs.

Google learns from trends and displays information based on what people are really doing when they search for a specific term.

On top of this, these e-commerce brands/websites spend tons of money to be on top of such keywords. So it's better to avoid them.

Although there are many keywords where Amazon/ebay is in top 5-10 results because of specific information displayed on that page + their authority. You can take over these keywords but will need some work.

You will not only need quality articles in that specific field/niche but also few quality backlinks from authority websites in same/broader niche. You will need to show that you have authority in that field.

I follow a rule of thumb, if a keywords have 3+ e-commerce websites then it's useless for me.

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