: Which tags does Google use for displaying titles and descriptions in the search results? I have a few questions about elements, and which elements Google uses to display our websites. For instance,

@Odierno851

Here Google pick your title in this order.


Google prefer this first <title> Google Strongly use this Webpage Title </title>.
Google can also use your H1 tag, DMOZ directory, and Anchor text(if title tag is absent).


And Google don't use Open Graph Protocol in serp result. Open meta graph tags, help when you share your post in social media, so you can get more click through rate(CTR) by displaying rich content like images, or interesting headings. Yes you can set two different title, one for search result(by using main <title> tag), and one for social media(by using og tags) to get more clicks.

Now, let's come to Meta description, Google may be neglect your meta description as per user query. If query and your meta description is not matched, then Google can pick and highlight any of text from body content.

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@Nimeshi995

In your example,

<meta property='og:title' content='Title2' />


...is created by the CMS (content management system) and is not a known meta-tag as defined by the HTML standards. However, it is defined elsewhere outside of the HTML standards as part of the semantic web. Same with,

<meta property='og:description' content='Description2' />


... which will not exist on all websites, but rather a smaller percentage.

These are known as Open Graph Meta-Tags originally from Facebook and now used my several social media sites. You can read about it here: blog.kissmetrics.com/open-graph-meta-tags/
Google uses the title tag and description meta-tag generally, however, if these tags are not managed well, Google will use content elements of it's choosing. Most of the time, the title IS taken, however, whether the description meta-tag is used or not in the SERP greatly depends upon search query and the description meta-tag.

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