: Is it possible to have a 200% CTR in Adwords? For one impression, My Adword campaigning is having 2 clicks how is it possible ? Many times, I feel Adword is over charging the customer like
For one impression, My Adword campaigning is having 2 clicks how is it possible ?
Many times, I feel Adword is over charging the customer like this.
More posts by @Deb1703797
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Every click must have an impression, but the click and the impression don't have to happen on the same day.
11:59 PM Jan 1st -- User views your ad
12:01 AM Jan 2nd -- User clicks on the ad
You will have 1 click with 0 impressions on Jan 2nd (and 1 impressions with 0 clicks on Jan 1st.)
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