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More posts by @Deb1703797

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@Eichhorn148

Every click must have an impression, but the click and the impression don't have to happen on the same day.


11:59 PM Jan 1st -- User views your ad
12:01 AM Jan 2nd -- User clicks on the ad


You will have 1 click with 0 impressions on Jan 2nd (and 1 impressions with 0 clicks on Jan 1st.)

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