: Does when configuring a new Google Analytics account from the old impact search engine optimization? The current Google Analytics account had been set-up by another party and we are looking at
The current Google Analytics account had been set-up by another party and we are looking at bringing this in-house. Losing historical data isn't a concern since this can be exported and referenced via other tool sets such as Microsoft Excel.
There is however a concern whether the set-up of a new account account with a new tracking ID will impact the current SEO standing.
Will this also require the set-up and configuration of the new webmaster tools?
Are there any considerations that need to taken on-board when undertaking this exercise?
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Google Analytics has no effect on SEO at all, as confirmed by Google multiple times (example).
Regarding Webmaster Tools: if you set up a new GA account then yes, you will need to link the new account with your existing GWT account if you have one. As far as I know there are no ramifications from doing this.
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