Yes, Google counts links in PDF files the same way they count links in HTML.

We know this because an online retailer got in trouble with it. They have an educational discount program. They gave a PDF brochure with special prices to educational institutions. Many of those posted it on their websites for their staff to use. That PDF file included anchor text rich links in a section at the end to many of the category pages. Google subsequently penalized the retailer for the practice.

Google has also confirmed that PDF links pass pagerank.

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: Do links in PDFs hosted online count as backlinks Do links in PDFs hosted online count as backlinks, and if they do does hyperlink text in a PDF count as anchor text for that backlink ?

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