: When a website has two listings in a Google search result page, is that hurting rankings? I have an insurance website. When I search something like "car insurance", my website appears twice.
I have an insurance website. When I search something like "car insurance", my website appears twice.
example.com www.example.com/car-insurance
From a SEO point of view, I imagine this dilutes the weight of the page? Should I set a "canonical" meta tag on one of the page pointing to the other one? We've been working real hard to get to the first Google result page and I don't want to screw all this good work.
Should I leave it alone? should I use a canonical link?
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It is not hurting rankings to show up twice in the search results. It just means that you have two or more pages that Google thinks are relevant for the search term.
Combining pages does not usually significantly increase the ranking power of the page. More pages with quality content on your site are much more likely to attract links which help your site rank better. Spend your time creating content rather than combining it.
I would suggest that showing up twice in the results is a good thing:
You get twice the real estate in the search results
Google likes your site enough that you can get two listings. Not all sites get that treatment. Many webmasters strive to get "sitelinks" which have several links in the results.
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