: 60% organic traffic drop after permalink structure change? On a very large website I have changed the permalink structure, for technical reasons. Every URL is 301 redirected to it's appropriate
On a very large website I have changed the permalink structure, for technical reasons. Every URL is 301 redirected to it's appropriate one.
A few days after the change I have noticed a drop in organic traffic of over 60%. Also in Webmasters Tools old URLs appear with duplicate titles and descriptions of the new ones.
Should I ignore the traffic for now? Is it normal to have such a big drop?
I presume it is because now Google thinks I have thousands of duplicate pages?
If this is the case, how long does it usually take until things go back to normal?
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It is fully normal, that traffic drops after such basic change of URL structure. Google needs time to get the new structure, to re-index pages, to understand, whether the content changed and so on.
I would say, the drop time is from 1 up to 5-6 weeks long. But you can speed up the re-indexing with new sitemap and new content, which is backlinked externally.
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