: Is it official that I can't have any ad unit above the fold on my mobile site? I read the adsense rules and FAQ's and it states I can't have an ad unit above the fold that takes up a

@Vandalay111

Chances are people probably aren't staying long on your site if your earning nothing from them. Google have a short TLDR in regards to this. Also consider a rule like YouTube that if people watch for less than 30 seconds, you earn no revenue from the video.

It just appears that it's likely judging the content to not be good enough on your page.

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@BetL925

Google does not publish clear guidelines about how much ad space is acceptable above the fold for organic search engine rankings. I really wish Google would do so. The best guidance we have gotten is when Matt Cutts said that a post-it-note sized ad on a desktop site should be acceptable.

My biggest site has been effected by every update of Google's top heavy algorithm. It has two ads above the fold on desktop: 300x250 and 728x90. It has one ad above the fold on mobile: a 320x100 unit. It appears that only the desktop version is penalized for having too many ads above the fold.

My mobile site makes money with a single ad above the fold, but the revenue per page is about a third of the desktop version.

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@Berumen354

Google has released a refresh of its Page Layout Algorithm before almost a year ago. The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web page with too many ads at the top or if the ads are deemed too distracting for users.

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