: Translate articles to improve SEO of a non-English website This is something that I was always wondering. Case A: I have a website in a non-English language. If I find blog post articles from
This is something that I was always wondering.
Case A:
I have a website in a non-English language. If I find blog post articles from English websites, contact with them for permission and translate them to my local language with a link to the original source, will this improve the SEO or it will "somehow" count as plagiarism?
Case B:
I have a bilingual website with English and non-English language. If I do the same as Case A and translate and publish the article only for the non-English language and don't add the English version which will be the same from the other website, will this improve the SEO or count as plagiarism?
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There is a video at Google Webmasters Youtube channel that presents a slide with a closed list of what is considered by Google as a duplicate content:
What's duplicate content?
Exact same page, or same content (or piece of content)
www / non-www / http / https / index.html / ?utm=...
Separate mobile-friendly URLs, printer-friendly URLs, CDN hosts
Tag pages, press releases, syndicated content, same descriptions, etc.
Every website can have these things!
And then comes the list of what is not:
Not duplicate content
Translations
Different pages with same title & description
Content in apps
Localized content.. sometimes
So, at least for now, translations are counted as original creative works and may improve your SEO results (unless they look suspicious, i.e. cover topics not related to the rest of the website). As for duplicating English text (with author's permission, I hope), it will be penalised/not welcomed no more or less than in a case of another site (note "Every website can have these things" remark in the video). You can consider providing a link with rel="canonical" element in the <head> sections of both your and an author's pages as described in a Google Webmaster article. I can imagine that providing an additional visible link to original page can be valued as a good thing by search engines, but I have not seen anything official about it.
In both cases, adding content to your site (whether original or a translation) does not per se improve SEO. What you need are inbound links. If those posts get you inbound links, then they will improve SEO. If they don't, other than possibly adding a few matches for non-competitive requests, they won't do much for you.
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