: What is the meaning of conversion rate for a free social networking site? First of all i am a newbie on SEO,conversion rates e.t.c I have a free social networking website aimed to connect

@Nimeshi995

Two somewhat unrelated questions and both are kind of broad. For this reason, I will keep the answer particularly short.

Conversion is often linked to sales because that is where the term comes from. As well, you are not supposed to encourage clicking on ads so no site is really going to talk about that. If you are looking for improving adsense performance, I suggest using the words in italics to better begin your search. Leave the term conversion out of your search. You can even just enter adsense in the search query text box and let Google make suggestions.

As well, ads can be content based or interest based. If a site is not yet fully understood by the ad network, then it will focus on interest based ads which would be based upon your surfing history. For Google, this can take a while even if they recently indexed your site. This is because another index that pertains to selling and presenting ads must be populated. The Internet is huge and even Google cannot index the whole thing within 10 months. So as a rule, it takes about a month before content based ads become a reality for most sites depending of course upon the size.

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