: The domain authority on expired domains comes mostly from the inbound links to their deep pages. If you have similar enough content that your domain can satisfy the users that click on

@BetL925

The domain authority on expired domains comes mostly from the inbound links to their deep pages. If you have similar enough content that your domain can satisfy the users that click on those links then you might get some SEO benefit from the domain redirect. To get it, you would have to put appropriate redirects in place.

For example if you find a link to:

expireddomain.example.com/blog/the-wonders-of-blue-widgets


you could redirect it to your blue widgets page:

mysite.example.com/blue-widgets


It wouldn't work to:


Redirect it to mysite.example.com/blog/the-wonders-of-blue-widgets and give users a 404 error
Redirect it to your home page: mysite.example.com/ which Google would view as a "soft 404" and not give the link any credit
Redirect it to an unrelated page such as mysite.example.com/red-filanges (which wouldn't satisfy visitors).


If the links to the expired domains are spammy or paid, redirecting the expired domains to your site would hurt your rankings. It would be likely that Google would penalize your site.

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